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Eliora Labs Ltd · London, United Kingdom

We build technology for things that matter.

Eliora Labs is an independent product company building thoughtful software for how we live, work and connect.

Three ideas we're currently obsessed with.

Different products. Different problems.

One principle: build something genuinely useful.

01 · In development

Chetaa logo

Chetaa

Remember the people you care about.

Chetaa helps you remember the meaningful dates, moments, wishes and little details that matter to the people in your life, so you can show up when it matters.

It begins with reminders for birthdays, anniversaries and meaningful moments, but the larger idea is relationship memory: technology that quietly helps us become more thoughtful.

  • People
  • Moments
  • Wishes
  • Showing up

Calendars remember meetings.

Task managers remember work.

Contacts remember phone numbers.

Chetaa remembers people.

Good morning

Here's what matters today.

Upcoming

  • Tunde's interview

    Today · 8:30 AM

    He mentioned it two weeks ago.

  • Send the recipe you promised

    Today

    You said you'd share it after Christmas.

  • Gift idea saved

    Anniversary in 2 weeks

    She kept looking at that green ceramic vase.

✦

Remember everything that matters

Unlimited people, smarter reminders, and calendar sync for every moment.

  • Unlimited people
  • Advanced reminders
  • Gift ideas & recommendations
  • Custom notes & history
  • Calendar sync for all events

Start free trial

02 · In development

Signalle

Practise before it matters.

Signalle helps software engineers practise the professional conversations that shape their careers.

From technical interviews and standups to stakeholder conversations, design reviews and difficult workplace discussions, engineers can practise realistic conversations with AI voice agents before having them in the real world.

  • Practice
  • Voice
  • Feedback
  • Growth

Mission: help engineers become the professionals they're capable of becoming, one conversation at a time.

Vision: a world where every important professional conversation can be practised before it matters.

session · behavioural · 14:22

Interviewer · MayaStaff-level behavioural round

Transcript

“Tell me about a time you disagreed with a technical decision made by a Staff Engineer.”

You01:08

“Last quarter our principal proposed moving ingestion to a managed queue. I ran load tests and the numbers didn't match the proposal…”

Live feedback

  • Structure82

    Clear STAR framing

  • Specificity68

    Add concrete metrics

  • Ownership91

    Strong first-person

  • Concision54

    Trim the setup

Coach notes

  • ✓ Clear situation and stakes up front.
  • · Name the trade-off you weighed earlier.
  • · Add one measurable outcome to close.

03 · In development

CoffeeBoxd

Your coffee life, logged.

CoffeeBoxd is a home for your coffee life.

Log the coffees you drink, remember the beans you loved, discover your taste, keep track of cafés and build a personal history of coffee over time.

  • Beans
  • Drinks
  • Cafés
  • Taste

What coffees do I actually like?

Which beans have I tried?

What did I drink at that café?

Which roasters keep showing up in my favourites?

Tuesday, 11 August

Good afternoon, Amanda

What are you drinking?

+ Log a coffee

V60Flat WhiteEspresso

Friends activity

James rated Ethiopia Guji

★★★★★

“Ridiculously floral. Almost tea-like.”

Taste profile

You lean bright

  • Washed78%
  • Natural34%
  • Ethiopia62%
  • Kenya55%

32 coffees logged · 11 roasters

Different products. Same curiosity.

  • Chetaa

    How can technology help us remember the people we care about?

  • Signalle

    How can technology help us practise before important conversations?

  • CoffeeBoxd

    How can technology help us understand and remember the things we enjoy?

We start with human behaviour, not technology.

We look for ordinary problems, overlooked behaviours and moments where software can quietly make life better.

Sometimes that becomes a company.

Sometimes it becomes an experiment.

Either way, we build.

Principles

How we think about building.

  1. 01

    Start with the behaviour.

    The best products often don't invent new behaviours. They make something people already do dramatically easier.

  2. 02

    Make technology disappear.

    The user shouldn't have to care how sophisticated the machinery is. The experience should simply feel useful.

  3. 03

    Small doesn't mean unimportant.

    A forgotten birthday, an uncomfortable conversation or a cup of coffee might seem small. Products become meaningful by understanding why those moments matter.

  4. 04

    Build to learn.

    Ideas become clearer when they encounter reality. We would rather build, test and learn than spend forever theorising about whether something might work.

About

A home for things worth building.

Eliora Labs Ltd is an independent technology company based in London. We design and build products around problems we find interesting, useful and worth spending time on.

Our work currently spans relationships, professional development and coffee, which probably tells you something about our definition of "focused."